Leadership

Carter has long been known as “the analyst of the analysts” – a moniker earned by his deep, data-driven research into the strategies, operations, and market moves of firms like Gartner, Forrester, IDC, and others.

Carter Lusher founded Lusher Advisory to bring uncommon clarity, strategic rigor, and decades of experience to clients navigating the analyst ecosystem. Carter is a recognized pioneer in analyst relations and one of the few professionals who has thrived on all sides of the analyst ecosystem: as an end-user client of Gartner to award-winning Gartner Research Fellow to tech vendor AR executive, and now a trusted advisor to analyst firms, AR professionals, and technology leaders alike.

He applies rigorous research methodology to key trends like AI's impact on analysts and AR, delivering not hot takes for social media, but hard-hitting, actionable advice. When industry practitioners need to understand what's really happening in the analyst ecosystem, they turn to Carter.

At Lusher Advisory, Carter continues to do what he does best: deliver clear thinking, sharp insights, and practical support to those navigating the analyst ecosystem.

Testimonials

  • “Carter's the OG - whenever I don't have an answer to something analyst-world related - it's 1800CARTER as my first call.”

    David H. Hybels
    VP of Global Analyst Relations, Zeta Global

  • “Carter Lusher is a client-focused professional that has one of the most advanced perspectives on analyst relations that you will find. However, he is deeply rooted in what is practical because of his background as an AR practitioner who actually had to deliver to demanding bosses. Carter has the portfolio of services and knowledge to help you take your program to the next level.”

    Peggy O’Neill
    VP of Industry Analyst Relations, Informatica

  • “Carter knows the analyst world like the back of his badge. A powerhouse partner for AR teams chasing real impact.”

    Sam Gupta
    Managing Principal at the IT analyst firm ElevatIQ

  • "Carter's AR insights have aided dozens of analyst firms, hundreds of analyst relations programs, and helped lay the foundations for two of the oldest analyst relations consultancies, KCG and SageCircle. His insights are exceptionally valuable."

    Duncan Chapple
    AR Professional, Thought Leader & Consultant (1/22/25)

  • “Carter Lusher is a cornerstone of the analyst relations community—his insights, advocacy, and generosity have shaped the profession for decades. His candid guidance and deep industry knowledge have not only elevated my strategic thinking but also accelerated my growth as an AR leader. Carter doesn’t just support the AR community—he strengthens it, one conversation and collaboration at a time.”

    Brandon Davis
    Director, Analyst Relations, LogicMonitor

  • “Carter consistently demonstrates thought leadership—whether it’s delivering timely and differentiated analysis of Gartner and Forrester earnings, introducing innovative frameworks like VECTOR™ for evaluating M&A impact, or demystifying AI’s role (and limits) in AR through compelling research and commentary. Your ability to turn complex market dynamics into practical, actionable guidance sets you apart.

    Kris Barondess
    Senior Director, Analyst Relations, Reltio

  • "Carter Lusher brings it with every email and every webinar--always compelling viewpoints!"

    Chris Germann
    Strategic Advisor to CMOs--Building Brand Awareness & Pipeline through Analyst Relations

  • “I wholeheartedly recommend Carter Lusher and Lusher Advisory to anyone seeking practical, strategic, and results-oriented guidance in analyst relations and market strategy. Carter brings not only deep industry expertise but also the kind of sage counsel that comes from decades of experience working at the intersection of analysts, vendors, and customer.”

    J. Bruce Daley
    CEO & Founder, Analyst’s Copilot. Former Senior Research Analyst, S&P Global Intelligence

  • “Carter possesses deep subject matter expertise, and his insights are consistently thoughtful, relevant, and forward-thinking. As a bonus, Carter is fantastic in his ability to both moderate and actively contribute to high-level panel discussions, elevating the conversation with clarity and substance.”

    Ed Capps
    VP of Global Sales (retired), ARInsights, LLC

  • “Carter’s knowledge is insightful, actionable, clear and compelling, and delivered with the ease and care that you would hope to get from your top advisor in any field. Everyone, from those just starting out to seasoned AR, marketing, product and V and C-level execs can benefit greatly from his materials and guidance.”

    Wilson Craig
    SVP/GM, mindsharePR

  • “Your research has long been on my radar. "Analysts are Doomed!" was not merely provocative, it was precise in its dismantling of longstanding industry clichés. Your latest note on the "Analyst-Vendor Engagement Gap" is no exception—it reads less like a briefing and more like a necessary reckoning. I shall certainly circulate it among my peers and the vendor-side contacts I engage with through Bloor Research.”

    Jaishri
    Investigative Journalist, Bloor Research

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