Empowering Tech Leaders to Harness Analyst Influence & Insights
Launching an AR function? Rethinking your current program? Strategic AR starts here.
Industry analysts shape enterprise buying decisions, influence competitive positioning, and affect vendor visibility – yet many technology companies still struggle with when and how to engage them. Analyst relations (AR) is often misunderstood – or overlooked entirely – until a Gartner Magic Quadrant or Forrester Wave becomes mission-critical. Yet for vendors competing in crowded markets or enterprise sales, analyst influence remains essential to long-term success.
What we offer:
Strategic Assessment & Investment Planning
Program Design & Strategic Development
Implementation & Launch Support
AR Performance Optimization & Measurement
AR talent and team development
Schedule a call to discuss your goals and how we can help.
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“I wholeheartedly recommend Carter Lusher and Lusher Advisory to anyone seeking practical, strategic, and results-oriented guidance in analyst relations and market strategy. Carter brings not only deep industry expertise but also the kind of sage counsel that comes from decades of experience working at the intersection of analysts, vendors, and customer.””
— J. Bruce Daley, CEO & Founder, Analyst’s Copilot. Former Senior Research Analyst, S&P Global Intelligence