Training

Role-specific analyst relations training to build expertise across your organization

Training Services

Whether you're onboarding a new team member, upskilling spokespeople, or aligning executives with analyst strategy, Lusher Advisory delivers training tailored to your audience, goals, and maturity level.

Workshops

Standardized training for teams. Includes prep calls, video conference sessions, and detailed workbooks. Topics range from strategic planning to briefing prep to building analyst lists to M&A campaigns.

Executive Briefings

Concise 50-minute sessions for senior leadership with timely insights, analyst ecosystem overviews, and ample Q&A. Designed to spark alignment and decision-making.

Sales Enablement

Train both enablement leaders and reps directly:

  • Using analyst insight and research reprint to accelerate deals

  • Leveraging the “dot” on vendor evaluation reports (e.g., Gartner Magic Quadrant, MGI Research 360™ Ratings, QKS Group SPARK Matrix)

  • Countering negative analyst commentary

Custom Training

Build your own curriculum using our deep content catalog. Combine modular topics into a strategic learning plan. Great for:

  • Role-specific training (e.g., product managers, spokespeople)

  • New team onboarding

  • Internal cross-functional awareness

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“Carter Lusher brings it with every email and every webinar--always compelling viewpoints.”

— Chris Germann, Strategic Advisor to CMOs--Building Brand Awareness & Pipeline through Analyst Relations