Strategic AR Starts Here
Whether you're a first-time practitioner building from scratch or a world-class program looking to scale new heights
Lusher Advisory equips Analyst Relations (AR) professionals with strategy, tools, and guidance to transform AR into a strategic powerhouse – one that delivers measurable business impact across three critical dimensions. First, we help AR teams build influential external relationships that shape perception, improve evaluations, and amplify market presence. Second, we empower AR to act as an internal intelligence hub — curating timely, actionable insights from the analyst ecosystem to guide strategy, product, and go-to-market decisions. And third, we align AR with top-line growth by enabling sales with analyst validation, countering competitive threats, and accelerating deals through trusted third-party influence.
What we offer:
AR Strategy & Program Design
AR-Sales Partnership
AR Metrics, KPIs, and Reporting
Moving the Dot
Tiering & Targeting Analysts
Briefing & Evaluation Prep
Schedule a call to discuss your goals and how we can help.
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“Carter Lusher is a client-focused professional that has one of the most advanced perspectives on analyst relations that you will find. However, he is deeply rooted in what is practical because of his background as an AR practitioner who actually had to deliver to demanding bosses. Carter has the portfolio of services and knowledge to help you take your program to the next level.”
— Peggy O’Neill, VP of Industry Analyst Relations, Informatica