Break Through the Vendor
Visibility Barrier
Helping Analyst Firms Raise Their Visibility and Win Vendors’ Attention
As one analyst firm’s executive told us: 'If you go on Google and do a search, we don't even come up in the top 10 for research and advisory in any of the markets we cover." Second, analyst and advisor relations functions at technology and service vendors are very busy and do not always have the time to research every unfamiliar analyst firm that contacts them. Third, many executives do not see the value of engaging analysts other than the FIGs (Forrester, IDC, Gartner). The result? Even excellent research gets ignored.
Lusher Advisory helps analyst firms systematically transform vendor engagement – from first contact to strategic partnership.
What we offer:
Vendor Engagement Strategy & Execution
Messaging & Positioning that Resonates
Content & Methodology Optimization
Schedule a call to discuss your goals and how we can help.
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“Carter's AR insights have aided dozens of analyst firms, hundreds of analyst relations programs, and helped lay the foundations for two of the oldest analyst relations consultancies, KCG and SageCircle. His insights are exceptionally valuable.”
— Duncan Chapple, AR Professional, Thought Leader & Consultant